Rotana Al Hashimi, is a Saudi designer at the forefront of luxury and locally inspired womenswear in Saudi Arabia. Launching her label in 2006, Rotana wove innovation into her designs, defying the norms by introducing coloured abayas into the market. Her fresh approach to modest fashion has garnered her global recognition, dressing the likes of the US Secretary of State and Carolina Herrera. ROTANA is a brand which continues to grow through a customer-oriented approach, emphasising authentic cultural resonance combined with timeless elegance.